Shopfronts are the significant aspect of our buildings which can attract the customer or drive him away. So its a taken- for- granted fact that a shop front will prove to be elementary in attracting and enticing the customers. Of course, an impressive shop front will lead to better sales as the customers are bound to walk in. So it is necessary to invest in good shopfronts which are capable of attracting and holding the attention of the customer. The perfect shopfront will be a combination of the right material, the right kind of display with the right kind of products and the right kind of attention-grabbing tactics.
1. The center of attraction
Don’t try to cram up the little space with all sorts of products. Instead, concentrate on a few which you want to highlight. It will be a good idea to keep something at the center or try to focus on some product which you want everyone to notice.
2.Balance the displayed material
Don’t place somethings horizontal and somethings vertical. It will create a lopsided view which will confuse the passersby. You should also place larger or heavier objects at first and the lighter and smaller ones at the last. This will also create a balanced look and feel. Be careful about not crowding up space with too many things.
3.Simplify the scene
It is a good idea to stick to one color or one product or one theme. There should be a description of one main story. You could also tell a story according to the season. But do keep it simple to avoid confusion and cramming.
4. Light up well
It is a good idea to invest in good lighting to present your products in a proper light. Usually, they should be positioned at the top or front of your window. If you place the lights below, they will create huge shadows. If you place them overhead, they will give a harsh glare. Neither of them is a desirable feature. Placing them at the top and front create perfect shadows and give a desirable impression.
5. View from the customer’s angle.
No, we are not talking about his more perspective or thinking. We are talking about the angle at which he is standing. Before doing the best you can with your shopfront, you should stand in front and view it as the customer would. The products must be in the line of the view of the customer. They should not be placed either too high or too low. you should also check how it looks from a few steps behind. If the products don’t look appealing from afar, they should not be displayed in such a manner. The point is that the the display should appeal to the passers-by as well as people across the street.